INDUSTRY:
WELLNESS & HEALTH
CLIENT:
CASE STUDY
YEAR:
2024
EXPERIENCE:
BRAND DESIGN
Holy Gum
about.
The final identity for HolyGum strikes a bold balance between playful charm and trustworthy wellness. By blending candy-inspired visuals with clean, modern design, the brand feels approachable, lighthearted, and fresh—without losing the credibility needed for a CBD product. Vibrant colors, expressive typography, and cheerful characters give HolyGum a distinct personality that stands out in a crowded market. The result is a cohesive visual world that invites curiosity, encourages relaxation, and makes wellness feel fun, friendly, and a little magical.
challenge.
The main challenge was to create a CBD gummy brand that felt playful and imaginative, while still conveying trust, safety, and quality. In a market often filled with clinical or overly minimalist aesthetics, HolyGum needed to stand out with a bold, character-driven identity—without crossing into childish or unprofessional territory. The goal was to build a brand that could appeal to a younger, wellness-conscious audience seeking calm and fun in their daily routines, while ensuring that the product’s benefits and credibility remained clear and consistent across every touchpoint.
result.
The final identity for HolyGum brings to life a playful and vibrant brand that redefines the typical CBD experience. With bold colors, custom characters, and dynamic typography, the brand captures a sense of joy and ease while maintaining a clean and trustworthy look. The visual system is flexible, allowing the brand to adapt across packaging, social media, and promotional materials without losing its personality. HolyGum feels fresh, fun, and approachable—inviting users into a world where wellness and whimsy go hand in hand.
